Expanding upon his groundbreaking book, Herding Tigers, Todd Henry will give you the 7 part framework you need to effectively lead creative teams that produce brilliant work.


Buy with confidence. We offer a 30 day satisfaction guarantee.

Master the Art of Creative Leadership

Drawing upon his research for Herding Tigers as well as over a decade of interviews with some of the world's top leaders, Todd delivers this masterclass in creative leadership. In this course you'll go beyond the basics to learn the 7 high-performance functions of any effective creative leader and how to implement these principles into your day-to-day interactions with your team.

Provide Stability & Challenge

Continuously Measure & Monitor

Pivot From Control to Influence

Prune and Fertilize the Culture

Protect Their Time & Attention

Guide the Creative Process

Be A Leader Worth Following


Master the art of creative leadership and help your team deliver its best work.


"You would be a fool not to spend the time considering how you do the work you do everyday. I don’t know if I have encountered a better and more simple framework for creative teams than what Todd has supplied. "

Andrew Peters
Executive Creative Director at The Brand Experience

"A unique blend of leadership thinking, but not so high-level that it’s unrelatable. There is a number of big ideas I could relate to. The part about pruning and fertilizing was sheer genius for me. "

Jenny Roose
HR Director at Landor Cincinnati/Chicago

"Todd has equipped me to walk away from this course and lead people under my care better right now. "

David Russell
US Playing Card

"I feel rejuvenated and excited that I have a framework to wrap my head around and share with my team. "

Tracey Ireland
Brand Manager at Rhinegeist Brewery

"Not only is this course applicable in the work environment but I found myself taking it to a personal level, which is a sign of really well rounded content."

Devin Baldridge
Innovation Catalyst & Facilitator at the clay street project for Procter & Gamble

"This course and Todd gave me new tools to employ in my team. This will not only make them more efficient but effective as well. "

Sue Ludwig
President and Founder at National Association of Neonatal Therapists

"Leadership resources are a dime a dozen. But to find something catered to the unique needs of those who manage creative teams is long overdue."

Vickie Adkinson
Managing Director at Epipheo Inc.

Learn from anywhere on any device.

Watch on your laptop, desktop, or mobile device.  Complete with downloadable workbook, the course platform will track your progress as you go.

Todd Henry

Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of four books (The Accidental CreativeDie EmptyLouder Than Words, and Herding Tigers) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work.

His book Die Empty was named by Amazon.com as one of the best books of 2013.

His latest book, Herding Tigers, is about what creative people need from their leader, and how to give it to them.

Bestselling Author Of:

The Top 5 Reasons You'll Be Glad You Took This Course:

If you implement this framework you'll be able to:

  1. Retain Top Talent: People don't quit jobs, they quit managers.  And replacing good people is expensive.  On average, companies spend 1.5 to 2x each person's annual salary in hiring and retaining great talent.   By becoming a better leader you increase your chances of keeping good people and cutting costs at the same time.
  2. Take Back Your Time:  If you're thinking, "I don't have time to take a course on leadership," then the best thing you could do is take this course.  You'll learn the operating system that will make you more effective and your team more prolific without spreading yourself even thinner than you already are.
  3. Accelerate Your Growth:  In a matter of hours you'll learn what could take you months or years to learn the hard way - and learning the hard way is hard on everybody involved.  Just think of where your team could be a year from now if today you level-up your ability to help them produce their best work.
  4. Meet Rising Expectations:  At the end of the day, you're on the hook for delivering brilliant work.  And the expectations of your organization are not going down.  You have to aggressively invest in your own development as a leader in order to avoid becoming a barrier to your team's performance.
  5. Make A Lasting Impact:  Truly great leaders do more than just crank out widgets, or win awards.  They help the people they lead reach their full potential.  You know that leader that changed the course of your life?  What if you could be that leader for someone else?

Pricing Options



1 Video

Want to watch a sample video before making the commitment?  No problem.  Click the button below to get access to a sample video from the course.


Regular $489



Lifetime Access

Complete Companion Workbook

30 Day Money Back Guarantee


Frequently Asked Questions:

Question: How long does it take to complete the video course?

Answer: Well, if you sat down and just binge-watched the videos it would take you about 3 hours.  But we don’t recommend that approach. The course is more than just the video. It’s about taking the time to really reflect, work through the exercises, and wrestle with the concepts and how you’re going to apply them.  We recommend taking an hour a day for a week. Folks say that feels like a sustainable pace.


Question: Once I purchase the course does it ever expire?

Answer:  Unless Al Gore decides to shut down the internet, you’ll have access to the course forever.  There’s no expiration date or subscription fees. You pay once, and the course is yours to keep.  Watch it. Re-watch it. Re-re-watch it. Don't let anyone tell you how to live your life.



Question:  Will I get to interact with Todd during the video course?

Answer:  You can always hit Todd up on social.  But as for the course itself, there is no built-in discussion.  If that’s what you’re looking for, keep an eye out for one of Todd's In-Person creative leader workshops where you’ll not only get to interact with Todd directly, but also other creative leaders like you.



Question:  What if I’m not satisfied with the course?  Is there any sort of guarantee?

Answer:  We’ve worked really hard to build something that will truly help you grow in your leadership.  But, if you go through the course and don’t feel like you’ve got something you can use, let us know.  We do offer a 30 day money back guarantee.  Please see the terms below for details regarding our refund policy.


50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.